Article | Topic: SEO Code of Ethics

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SEO Code of Ethics Statement of Compliance

Clients for SEO services should understand that unethical practices, and lack of business standards on the part of some SEO practitioners, put the client's web business at severe risk. Neo•Paradigms joins with other Search Engine Optimization professionals in supporting and promulgating this Code of Ethics. We are indebted to consultant Bruce Clay, LLC, and others, for laying the groundwork of this Code.

- Randall W. Hodgins,
CEO, Neo•Paradigms.

Seal of Complaince Given that Neo•Paradigms and our clients are working together to present pertinent, accurate, high quality website information in a visitor-friendly format, and given that Neo•Paradigms is contracted to assist our clients in obtaining and sustaining higher rankings for their pages, we voluntarily adhere to the following Code of Ethics:

SEO Code of Ethics

Neo•Paradigms will never knowingly harm a client.
We will employ no technology, procedure or program known to risk the client site being removed from search engine indexes or directories, or rendered inoperative.

Neo•Paradigms will not knowingly violate any rules published and enforced by search engines or directories.
Search engine rules and guidelines change periodically. When they do, Neo•Paradigms will act promptly to ensure all of our clients' websites are in compliance with such changes. In cases where questions are raised regarding rules and guidelines, Neo•Paradigms will contact the relevant search engine(s), request clarification, and await specific guidance.

Neo•Paradigms will not knowingly mislead, harm, or offend a consumer.
Neo•Paradigms will not be a party to presenting false or misleading content on a client website. Neo•Paradigms will not be a party to utilizing techniques which may cause a visitor to be misled by information presented to or by the search engine, or harmed or offended upon arrival at a client site. Neo•Paradigms will not countenance the use of such techniques as "bait and switch" -- i.e. creating client pages which do not substantially contain and clearly relate to the optimized keyword or phrase, or which may offend targeted visitors.

Neo•Paradigms will not knowingly violate any laws.
Provincial/State, federal and international copyright, trademark, servicemark laws, and laws pertaining to spamming, will be adhered to strictly.

Neo•Paradigms will not represent the work of others as our own.
This includes work done either on previously completed projects or for current client projects.

Neo•Paradigms will not misrepresent our abilities, certifications, standards, education, training, affiliations, technical inventory, or experience.
This includes our performance history, company resources (staff, equipment, and proprietary products), and client lists.

Neo•Paradigms will not set unreasonable client expectations.
This includes the practice of accepting multiple clients competing for the same keywords, and implying/promising that all will achieve top search engine rankings. This also includes implication or promise that results can be obtained within a time frame that is unrealistic given known search engines behaviors, condition of the client site, and the state of competition.

Neo•Paradigms will protect the confidentiality and anonymity of our clients with regards to privileged information and items implying testimonial support for Neo•Paradigms.
All staff of Neo•Paradigms are bound to protect confidential and/or sensitive or proprietary information. Without explicit approvals, Neo•Paradigms will not publish testimonials, proprietary logos, press releases, or any other collateral materials discussing the client.

Neo•Paradigms will work to our best ability to increase or retain the rankings of client sites.
Clients contract for fee with Neo•Paradigms in order to obtain and retain search engine placement. Neo•Paradigms is charged with an obligation to employ appropriate, ethical technology and methods to improve and retain their clients' rankings in the environment of shifting search engine technology, competitors' strategies, and the needs of the client web site.

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